Lets Talk Marketing: Ikea Creates Escape Room on Snapchat

Summary:

Have you ever been to an escape room? Do you have a Snapchat account? And I hope you have been to Ikea at least once just to browse. There have been numerous AR experiences that brands have tested out to find a way to connect with their customers. In a recent campaign, Ikea created an AR experience on their Snapchat page that encouraged users to declutter a bedroom that has giant furniture in it. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera.The company will use the same room model across other marketing materials as well.

Insight:

Social media is no longer a second thought in regards to a marketing strategy. Honestly, as you began to brainstorm on a marketing strategy for a product, social media should be a large part of your strategy. This article is a great example of how a trend such as escape rooms can be brought to life through a social media experience. There are experts that believe that augmented reality will be important escape rooms remaining relevant. AR technology provides brands the capability to hide secret objects, hide digital clues and create ever transforming surroundings. Ikea is a very interesting company and already uses digital components in the store. Some may consider Ikea a logistic company based on their delivery service and the how swiftly in store products are brought to customers.

Full article: https://www.adweek.com/commerce/ikea-augmented-reality-snapchat-ogilvy-buzzfeed/